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The history of p&f wineries is a fascinating one, starting in 1934 when Martin Puklavec was appointed secretary of the wine farmers’ cooperative in Jeruzalem-Ormož, a hilly region with an extraordinary terroir in the northeast of Slovenia. Thanks to Martin’s inspired leadership, the quality of the wines increased considerably, and the area became one of the best wine regions in the world.
Martin Puklavec also oversaw the construction of two new cellars in the 1950s and 1960s – imposing cellars that made a major contribution to the professionalization of the cooperative. In these decades wine exports flourished to unprecedented levels, and while the region was always a wine-exporting one, these exports grew massively in the second half of the 20th century. There were even Slovenian wine aficionados in the British Royal Family.
The Puklavec family’s involvement concluded with Martin’s death in 1969, but he had already created a great deal. Forty years later his son, Vladimir, took over the vineyards and the cellars, marking the return of the family and the birth of p&f wineries.
Today we grow 13 different varieties of grape, including Sauvignon Blanc, Pinot Grigio, Welschriesling, Chardonnay and Pinot Blanc. All our grapes are hand-picked and go into the wines and sparkling wines – some 50 of them – for the various brands of p&f wineries.